Eye of Newt, 3 spider legs and a full moon

Or a cup of tea- Not many appreciate the fact herbs have been around back when Hypocrites was forming the medical community rules and guidelines. Often in todays fast paced, high stressed lifestyle we run to the over the counter quick fixes and ignore the time tested herbal alternatives. Heck, I am an herbalist and even i will offer cough medicine this time of year when one of my kids wakes me up in the middle of the night coughing. Though when I was a little girl my mother would offer me lemon and honey tea--perhaps with some catnip in it as well. I remember how soothing and pleasant the honey and lemon would taste with the warm water, the honey would be thick with granulated pieces that would crunch in my mouth and scratch my itchy throat as it went down to my belly. The cup of tea would soothe my spirit as well as my sore throat--and the healing properties in the local honey along with the vitamins in the lemon would set to work in my immune system. The catnip would soothe my need to cough and allow me to return to my sleep.

Now, I love our earth and I love science--this is why my professional and personal passions are total wellness. I know when we combined our thoughts of wellness to the right scientific measures we are 13 steps ahead of those over-the-counter quick "fixes". Very similar to the common sense of washing our hands to prevent the spread of the cold and flu viruses which seem to jump from person to person so quickly during the cold winter months. Benjamin Franklin is given credit for the quote "An ounce of prevention is worth a pound of cure" and I think we need to consider what he meant by this. Waking up at 2 a.m. to a coughing child--that needs a cure, right? We need the child to sleep well, we need the child to return to a healthy state, right? However, what if we offered that soothing cup of catnip tea before bed? Perhaps as a nightly routine when colds and flu are upon us--soothing warm tea and a bedtime story. We would save the time it takes in lost sleep preparing the tea and soothing the child back to bed. This is also what I love about herbal therapies, in some regards the safety of them offers such a convenient healthy way of prevention! We can't just offer to our children cold medicine each evening just in case the may succumb to the viruses that are inside of them laying in wait. That would be more potential for harm than it would be for good. To the contrary, catnip is non habit forming, the fresh leaves contain vitamins A,B and C--all immune supporting vitamins. The plant contains minerals like calcium and zinc both shown to improve your state of health as well as iron which is needed by everyone as well. How many vitamins and minerals does the average over the counter child's cold remedy contain? Yeah--exactly.
So, next time you walk by your catnip plant outside, grab some leaves to prepare some tea. No catnip plant? That is OK, you can order some! This is the ounce of prevention you need to have in your cupboards during the cold season so your family, including your little ones, are not down and out.

Order Catnip Online!

How to Prepare Catnip Tea
Boil 1 cup of water.
In a tea cup of your choice add 1 teaspoon dried mint, pour boiled water over the herb and allow to steep for 10 minutes. Strain out the herb and add the juice of 1/2 a lemon as well as 1 tsp raw organic honey. Stir and sip while still warm.

***Pregnant and nursing mothers should avoid catnip. Nursing fathers should probably also avoid it--just on the side of caution ;)***

-Maureen Jeanson CMH, cPT

Passion fruit peel may alleviate symptoms of asthma

Asthma, or airway inflammation and mucus secretion, can cause wheezing, coughing, and dyspnea. According to the HerbClips article "Efficacy of Purple Passion Fruit Peel Extract in Alleviating Asthmatic Symptoms in Adults," about 17 million people in the U.S. have asthma, an increasing number, which has led to increased interest in the use of nutritional protocols to control asthma.

Purple passion fruit Passiflora edulis peel (PFP) has a history of use with health challenges. In South American folk medicine, extracts of the peel have been used with anxiety, insomnia, asthma, and bronchitis. The extract contains three antioxidants (cyanidin-3O-glucoside, quercetin-3O-glucoside, and edulilic acid) and was "shown to modulate nitric oxide in hypertensive rats."

In a 2008 study with 42 subjects, all participants showed wheeze symptoms at baseline, but only 19.1 % of subjects who took PFP and 78.9% of participants in the placebo group showed symptoms at the end of the study. In addition, "of the approximately 90% and 79% of subjects in the PFP and placebo groups, respectively, with shortness of breath at baseline, approximately 10% and 37%, respectively, had symptoms after treatment. Of the nearly 100% of subjects with cough at baseline, approximately 20% and 50% of subjects in the PFP and placebo groups, respectively, had symptoms after treatment."

These results show that passion fruit peel extract significantly improves asthmatic symptoms after four weeks of usage without adverse effects. The authors of the study concluded that: "PFP extract may be safely offered to asthmatic subjects as an alternative treatment option to reduce clinical symptoms."

References:

Watson RR, Zibadi S, Rafatpanah H, et al. Oral administration of the purple passion fruit peel extract reduces wheeze and cough and improves shortness of breath in adults with asthma. Nutr Res. 2008;28: 166-171.

Based on article © Brenda Milot, ELS, "Efficacy of Purple Passion Fruit Peel Extract in Alleviating Asthmatic Symptoms in Adults," HerbClip

Image © http://www.flickr.com/photos/17548490@N00/1608949872/sizes/s/#cc_license

Soy fact vs soy fiction

The FDA has allowed the following claim to be made concerning soy products: “Diets low in saturated fat and cholesterol that include 25 grams of soy protein a day may reduce the risk of heart disease.”

To qualify food must: Contain 6.25 G of soy protein, have less than 3 g fat and 1 g saturated fat, and less than 20 mg of cholesterol and less than 480 mg of sodium. This claim is based on whole soy protein food, not isolated soy constituents. Asian diets contain typically 6-11 g of soy protein/day, which includes 25-50 mg of isoflavones.

Soy is a complete protein. Not really, but that might not be a bad thing.

The FDA claims that soy protein can be a good substitute for animal protein because it contains all the necessary essential amino acids. Soy is high in the non-essential amino acids, but is low in cysteine, methionine, and lysine. However, soy protein, as well as many other vegan proteins, are higher in non-essential amino acids than most animal-derived food proteins, and as a result should preferentially favor glucagon production. (This could help with insulin resistance.)

An unnecessarily high intake of essential amino acids—as in high-meat diets—may prove to be as grave a risk factor for “Western” degenerative diseases as is excessive fat intake.

Soy prevents cancer. Maybe.

Soy contains isoflavones that are phytoestrogens, which may have both benefits and risks. Phytoestrogens interact with many receptors, including estrogen hormone receptors, but the type of interaction and the type of receptor dictates the biologic response. For instance genistein, one of the main soy isoflavones, interacts differently with estrogen receptor alpha and estrogen receptor beta. Genistein was shown to inhibit the growth of MCF-7 breast cancer cells.

Epidemiological studies show that women with traditional diets high in soy have a lower incidence of breast cancer those women with Western diets. There are no studies that show eating high amounts of soy later in life can decrease a women’s risk of breast cancer however.

Soy is safe for breast cancer survivors. Probably NOT.

Currently neither the animal data nor human data is conclusive as to whether soy is safe for breast cancer survivors. Women who are estrogen positive breast cancer survivors are frequently told to restrict their intake of soy products because of the phytoestrogen content.

GMO soy is healthy. If you don’t mind herbicides on your food!

Genetically modified soy is “Roundup Ready”, MEANING Roundup can be sprayed on the crop for weed control. Roundup Ready (RR) varieties of soybean has increased the use of glyphosate for weed control and glyphosate residues were found in soybean leaves and stems, and metabolites of the herbicide were found in the grain. Applications of glyphosate have no effects on phytoestrogen levels in glyphosate-resistant soybeans.

Fermented soy is better for you. Not really.

There is a difference in the isoflavones in non-fermented vs. fermented soy food, but the effect of enzymes and flora activity in the digestive tract makes the difference unimportant.

Soy is a common food allergen. True!

Soy is one of the top food allergens, along with cow’s milk, citrus, nuts, wheat, seafood and egg. Allergenicity of GMO soy may be altered. Hydrolyzed soy protein may not be as antigenic and there may be cross-reactivity with birch pollen and soy.

Soy inhibits the thyroid. Not True!

In 14 human studies, most found little change in thyroid function tests of normal subjects ingesting isolated soy protein. There are a few case studies of soy impacting hypothyroid patients, by reducing thyroid medication absorption. Always also consider iodine deficiency. Iodine deficiency lead to goiter and soy may make an iodine deficiency worse. An interesting not is that Asian soy consumption is often coupled with seaweed, which is naturally high in iodine.

Soy inhibits protein digestion. Possibly.

Raw soy contains Bowman-Birk (BBI) inhibitor of chymotrypsin and trypsin and the Kunitz inhibitor of trypsin (KTI). Heating and processing of the soybean removes most but not all of these inhibitors. On the other hand, several studies suggest that BBI can also function as an anticarcinogen, possibly through interaction with a cellular serine protease.

Soy is safe for infant formulas. Caution is needed.

Infants consuming soy formulas had 10 times higher isoflavone levels in their blood than women receiving soy supplements who show menstrual disturbances. Small, physiologically relevant phytoestrogen exposure levels can alter estrogen-dependent gene expression in the brain and affect complex behavior in a wide range of species. The implications for these findings in humans, and particularly in infants, largely remain uninvestigated but are a subject of increasing public interest.

Soy infant formulas contain BBQ and KTI, protein enzyme inhibitors; infants on soy formula consume about 10 mg of KTI plus BBI per day. The impact of reduced protein digestion due to these enzyme inhibitors in infants is not known.

Soy is a good food. Most likely.

Whole soy foods are a good source of fiber, B vitamins, calcium and omega-3 essential fatty acids. Replacing some high fat animal protein with soy foods is beneficial. Soy can be part of a healthy diet, along with fruits, vegetables, and whole grains, fish and lean meats Introduce soy slowly to the daily diet. Avoid if you have soy allergies.

Soy is a nutraceutical. Most likely.

Soy isoflavones may be helpful for modest cholesterol lowering effects. Soy isoflavones effect on breast cancer is unclear. Soy isoflavones may be helpful for menopausal symptoms. Soy isoflavones may be supportive for postmenopausal bone health.

>> By Dr. Arianna Staruch, ND, ACHS Dean of Admissions

ABC’s Blumenthal Quoted in AP Article on Supplements for Pets

The Associated Press released an article yesterday regarding supplements for pets, which included quotes from ABC Founder and Executive Director Mark Blumenthal.1 The AP article, written by Marilynn Marchione, focuses primarily on concerns over the quality and effectiveness of supplements for pets—particularly those that are intended to offer nutritional and/or other support for arthritis and other joint conditions. The article has already been distributed through several major media outlets.

The article quotes Blumenthal as stating that quality problems have been associated with supplements, although many companies do a good job. Blumenthal is also quoted as stating that dogs and cats are unable to give their subjective assessments of a supplement’s efficacy, and that owners want to believe that the supplements they pay for are having beneficial effects on their pets.

These statements were pulled from an approximately 45-minute phone interview that Marchione conducted with Blumenthal on June 24, and many topics of that conversation and qualifications that Blumenthal provided were not included. For instance, Blumenthal discussed several companies that are conducting legitimate research on the benefits of supplements on companion animals (dogs, cats, horses), but these were not mentioned in the article.

The American Botanical Council published its own article on supplements for pets in HerbalGram issue 82, titled “The Expanding Market and Regulatory Challenges of Supplements for Pets in the United States,” written by HerbalGram Managing Editor Courtney Cavaliere.2 Marchione stated that she had read that article during her interview with Blumenthal, and she included a link to the HerbalGram article below her own AP story (found under the “On the Net” subhead).

In the HerbalGram article, Cavaliere pointed out that the nonprofit National Animal Supplement Council (NASC)—of which 90% of pet supplement manufacturers in the United States are members—has initiated many self-regulatory measures for the pet supplement industry. NASC created quality control guidelines and instituted risk monitoring procedures for the industry. Companies that manufacture supplements for pets that meet the NASC’s quality and safety protocols, and that have completed a facility audit, are able to use the NASC’s Quality Seal on their products. Although Marchione mentions the NASC and quotes its president Bill Bookout in her AP article, she fails to mention the NASC’s self-regulatory protocols or its Seal Program.

As noted previously, Marchione also fails to point out that some companies that manufacture supplements for pets are increasingly testing the effectiveness of their products. She quotes anonymous “veterinary experts” as saying that there is little evidence that joint-pain supplements for pets work, and she uses quotes from Blumenthal to support the idea that testing the efficacy of supplements for pets is particularly difficult. The HerbalGram article, however, includes information on a randomized, controlled clinical study to assess the efficacy of an herbal supplement called Pet Relief® (RZN Nutraceuticals, Orange Park, FL) for treating canine pain and lameness, which was initiated in October 2008 at Colorado State University. This study is testing a pet supplement for the very condition (arthritis) that Marchione focused on within her own article, yet she did not include any information about such trials, or quotes from researchers conducting such trials, within her own article.

The AP article on supplements for pets is the latest of a series of articles that Marchione has written about dietary supplements, beginning in June. These articles have been generally critical of complementary and alternative medicine and the supplement industry. Blumenthal provided some commentary on Marchione’s series, which was published in the July issue of ABC’s monthly electronic newsletter HerbalEGram and has also been posted on ABC’s homepage.3

>> To learn more about holistic nutrition classes, click here.

References

1. Marchione M. Tests reveal some pet supplements skimp on meds. Associated Press. July 9, 2009. Available at: http://www.google.com/hostednews/ap/article/ALeqM5iaIOY9TjrDQryHoiXy-FMcmfyrugD99B3A880

2. Cavaliere C. The expanding market and regulatory challenges of supplements for pets in the United States. HerbalGram. 2009;82:34-41.

3. Blumenthal M. AP publishes series on dietary supplements and CAM. HerbalEGram, July 2009;6(7). Available at: <http://abc.herbalgram.org/site/R?i=wJRkzsf4TV33qL56AOBr8Q..>http://cms.herbalgram.org/heg/volume6/07%20July/AP_Commentary.html?t=1246541625. Accessed July 9, 2009.

Pledge to source your July 4th meal locally

This invitation came to us directly from Kitchen Gardeners International. Their motto: Life's too short for mystery-meat hotdogs and water-flavored beer. We agree!

Please pledge to source your July 4th meal locally and petition your governor to do the same:
http://apps.facebook.com/causes/petitions/153?m=639e3179

Grab a widget for your Facebook profile:
http://seed.sproutbuilder.com/fACFBbu2FXe1uaFA

Add a marker to our interactive map with your local food plans for the July 4th meal:
http://foodindependenceday.org/

You really need to call yourself to action

Ever wonder why we have so many packaged lies on the grocery store shelves and vegetables and fruits have no one to march a campaign for them? Me too--here is my second article on my new campaign to allow our choices to be healthy choices!

FDA to Approve the Highest Bidder:

The Federal Food, Drug, and Cosmetic Act requires animal feed, like human foods, to:

• · Be pure and wholesome
• · Contain no harmful substances

This was sent to me in a recent newsletter update from the FDA in regards to the safety of pet food. I was immediately tickled by the idea of the FDA saying food sold for animals is required to be pure and wholesome, just as they dictate that food for humans also be pure and wholesome. Webster defines the word pure as- "being unmixed with any other matter—free from what pollutes". If that made you laugh, then you will love how Webster defines the word wholesome- "providing health of mind and body". So, the FDA states that they require food to be unmixed with any other matter and provide health to the mind and the body. Despite these regulations the FDA is said to require, we are becoming more and more aware of the dangers in our foods today. read more

Write your local government to change what we feed them!

News Flash! Epidemic sweeps the nation -- 25% of people in New Hampshire have tested positive for this disease, 30% in Alaska, 27% in Ohio. In fact, almost every state in the nation has a quarter of its population testing positive for this deadly disease. Deaths attributed to this epidemic are staggering: heart attacks, strokes and even cancers are stemming from this epidemic, there is no realistic end in site. Why is this not reported to us on the news? Why are we not issued alerts on each news update on how to protect ourselves from this worldwide killer? READ MORE....

World Health Organization declares Swine Flu pandemic

The World Health Organization (WHO) raised the Swine Flu pandemic warning level from 5 to 6 on Thursday, June 11, according to the Associated Press. The global flu is reportedly the first global flu epidemic in 41 years. WHO Chief Dr. Margaret Chan is expected to make a statement about the pandemic on Thursday.

WHO said in a statement that, "At this early stage, the pandemic can be characterized globally as being moderate in severity." The organization also told member countries that it was talking with flu vaccine makers and believes the "firms could work '"to ensure the largest possible supply of pandemic vaccine in the months to come.'"

In the meantime, Swine flu in continuing to spread in the northern hemisphere. The last pandemic, the Hong Kong flu of 1968, killed about 1 million people. Some health experts feel the current pandemic warning should have been declared earlier; however, others fear that would have caused widespread panic. "Raising the epidemic alert to the highest level will almost certainly spark some panic about spread of swine flu," according to the Associated Press article "WHO: Swine flu pandemic has begun, 1st in 41 years."

Though some countries are responding more aggressively, representatives from the U.S. Centers for Disease Control and Prevention said, "the move would not change how the U.S. tackled swine flu." So far, in the U.S., there have been "13,000 cases and at least 27 deaths from swine flu."

>> Oregano essential oil, with 72% carvacrol, is great herb for immune support, and may be helpful with Swine Flu: http://tinyurl.com/dbgx2d

>> Read the original article from the Associated Press, "WHO: Swine flu pandemic has begun, 1st in 41 years"

Create your own antiaging program in 6 steps

The June edition of More magazine features a special section called "Age proof your health." The article emphasizes two interesting points: 1. that health is primarily do-it-yourself, and 2. using a holistic* approach to health, you can create your own anti-aging program.

Here are six steps for creating your own anti-aging program based on More:

1. Set a time frame.

Pick a set time (they suggest 30 days) to focus on making lifestyle changes. Being specific focuses on your intention and creates a benchmark against which to measure progress.

2. Partner with a doctor.

To find an integrative medicine specialist to work with, More suggests the Arizona Center for Integrative Medicine. However, you can also alternative healthcare workers through the American College of Healthcare Sciences Practitioner Directory and on industry-specific sites like the National Association for Holistic Aromatherapy.

3. Get tested.

Standard tests will show areas of concern, including diabetes and heart disease.

4. Evaluate your diet.

You may want to work with a nutrition consultant, who can help you to develop healthy eating plans. *Incorporating organic herbs into your daily diet will impart additional vitamins and nutrients (and flavor!). For more information about cooking with herbs, download the free lecture Antioxidants and Herbs from the ACHS Apothecary Shoppe.

5. Develop and exercise routine.

Do something active every day. There is no single definition for what "active" means, which provides a great opportunity to make exercise work for you. That can mean taking a walk at lunch, joining a jogging group, or working with a personal training at the gym, to name a few.

6. Reduce stress.

Yoga and breathing exercises both help to reduce stress. For how-to techniques visit the American Institute of Stress website and download this free lecture about aromatherapy.

* What does holistic mean? Holistic is a whole person approach to health care, which emphasizes prevention, and optimal health through a balanced approach to mind, body, and spirit.

No Bones About it!

According to recent studies on bone loss our North American diet is so acidic it is destroying our bones! Most people increase calcium intake when we hear we need denser bones- but we are missing some steps. Diets high in proteins and cereal grains cause more calcium to be excreted than retained. So, we are just peeing away our added calcium rather than building a stronger structure to combat aging. To fight the acidosis we can increase our magnesium as well as potassium in our diets. A diet high in vegetables and fruits increases potassium and magnesium levels in the body, reduces calcium output and shows an increase in our bone mineral density. Balancing your food can increase bone health!

Symptoms of magnesium deficiency can be anxiety, muscle twitches, confusion and disorientation. This makes me wonder how many neurological problems can be attributed to Magnesium deficiency. It is also thought that a deficiency in this mineral is closely related to heart disease, blood clots and kidney troubles. A diet too proteins, coffee, and refined sugars can lead to a Magnesium deficiency(fast food anyone?). Excellent sources of this mineral are; almonds, citrus fruits, bananas, seafood, molasses and baked potatoes.

Potassium deficiency can go unnoticed in a mild case but more severe cases can cause muscle weakness, hypertension, abnormal heartbeat, and fatigue. Excellent sources of potassium in foods are; avocado, beans, melons and squash.

If you start to demand that the foods be as natural as possible you will be able to better balance your body. A lot of health advocates teach "If it did not have a mother or grow from the earth do not eat it!" This is so basic and such an easy tool to use when we look at our food as medicine for the body. We can increase longevity and the quality of our life as well.

Make your own whole food granola bars

Making your own healthy, natural granola bars is fun and easy. Here's one recipe that will take you about half and hour from start to finish.


Happy Hippie Granola Bars

2 cups rolled oats
1/2 cup packed brown sugar ( store bought or make your own)
1/2 cup honey
1 cup dried fruit (any kind)
1 tbsp butter
1 cup wheat germ

Toast the oats and wheat germ on a cookie sheet for ten minutes (until lightly browned). Then
melt honey, butter, and brown sugar. Once it is melted, remove from heat and add oats, wheat germ, and dried fruits. Put into a square glass pan and let cool. Once cooled, cut into squares. You can store your granola bars in the refrigerator for about a week.

Have your own recipe to share? Please post to the blog so we can all build up our recipe boxes.

*Happy Hippie Granola Bars submitted by Melissa Klevans, Eng 101

Foraging for wild, medicinal plants and herbs

Foraging for wild food is not a "I just happened to see it" activity anymore. More and more websites are sprouting up with tips about what and how to forage native plants in your local neighborhood. So, what does "forage" mean? Generally, to forage for wild food is to search for and identify natural food sources safe for eating.

Whether in the country or an urban setting, wild foraging is a good way to incorporate local foods, including medicinal plants and herbs, into your everyday diet. For example, dandelion is a common weed found in many backyards. Medicinally, dandelion has a long history of use as a diuretic, tonic, and aperient. The tops can be eaten fresh in salads and the root, when dried, makes an excellent coffee substitute. (Before eating from the wild, make sure you have correctly identified the plant. For this, you may want to go foraging with a local expert or reference a reputable guidebook. Also, avoid plants that may have absorbed harmful toxins, such as plants growing by the roadside.)

In Portland, Oregon, where ACHS is based, some of the most commonly foraged foods include, pears, berries, walnuts, lavender, mint, and rosemary. (The ACHS Botanical Teaching Garden, for example, invites locals to cut fresh herbs. such as rosemary and chives, for personal use, and will host a U-Pick Lavender event in July.)

For information about wild foraging in Portland, check out the Urban Edibles website, and for foraging wild and edible plants in your area, check out foraging.com.

Click here for more information about upcoming ACHS community classes and to download free information about growing, harvesting, and using medicinal plants to support your health.

Studies show the benefit of vitamin D for asthma and allergies

Vitamin D, often thought of as the "sunshine vitamin," has more benefits than a sunny disposition. For example...did you know that vitamin D can help control allergies? According to a recent study in the May 1 issue of the American Journal of Respiratory and Critical Care Medicine, children with lower vitamin D levels were more likely to be hospitalized for asthma and had more allergies. That means, with regular levels of vitamin D, your kid's asthma and allergy symptoms may be significantly reduced.

How do you get more vitamin D, especially if it's not sunny? There are many sources, but for kids, perhaps one of the most friendly products is Kids Chewable DHA. In addition to vitamin D, fish oil is a natural source of vitamin A and Omega-3 fatty acid, which are essential nutrients.

Other foods with vitamin D include: salmon, tuna, sardines, milk, eggs, cheese, and many ready-to-eat cereals.

Now is the time for education. Take a moment to find out what natural health can do for you.

May is National Asthma and Allergy Awareness Month. Founded by the Asthma and Allergy Foundation of America, Awareness Month was established to educate clients, family, friends, and co-workers about asthma and allergy challenges, as well as how to live a full, healthy life with them.

Herbal medicine chest for busy moms

We all know that it is important to nourish ourselves by maintaining a healthy diet, exercising regularly, making sure we take care or our own needs as moms, and getting plenty of rest.

However, sometimes our kids have other plans for us! Whether it is a crying baby that keeps you up all night, over-committing ourselves, or just generally being off balance and on the verge of burnout- herbs can be an excellent ally! Fellow moms often ask me what herbs I like to use during busy or stressful times- below are some of my favorites! All of these herbs are safe to use while nursing and are also excellent for postpartum.*

Nutritive Herbs

• Milky Oats - Milky oats (tincture) will give me instant relief when I am on the verge of burnout and exhaustion, not thinking clearly, moody, and just plain overwhelmed. Milky oats are nourishing for the nervous system and can be taken over a long period of time. I notice the effects immediately, feeling revived and rejuvenated.
• Alfalfa- Alfalfa is packed with nutrients- a great addition to tea!
• Gotu Kola- Commonly used in Ayruvedic medicine, combined in a formula with other nervines, it reduces nervous exhaustion while at the same time promoting mental clarity.
• Nettle- One of the best nutritive herbs. This herb can be used daily. This is a great herb to use to revive yourself if you are feeling drained. The whole plant including the seeds is an excellent remedy for adrenal exhaustion, something a lot of mom's may experience when they juggling multiple tasks and don't take the time for self care. Nettles are packed with trace minerals and vitamins.
• Dandelion- Often thought of as just a weed, dandelion is a wonderful mildly bitter herb that has a long use in traditional herbal medicine as both a food and a beneficial medicinal remedy. Dandelion leaf can be eaten in salads, stir fry, the root roasted can be used as a coffee substitute and the dried root can be added to your tea blends.

Nervines

• Catnip- this herb will come in handy for both mom and baby. Not only does it have a gentle relaxing effect, it will reduce colic in your baby both through the breast milk, used alone as a tea, or used in a "gripe water" formula. Catnip in a tea along with slippery elm, chamomile, fennel, and infant massage helped my daughter with her colic symptoms tremendously.
• Chamomile- Another great herb for both mom and baby, it is not only relaxing it is a natural anti-inflammatory, and good for nervous tummies. So when your baby begins teething, chamomile is an excellent herb to have on hand to both relax you and your baby. Chamomile will also help with local inflammation of the gums when your baby is teething (apply tincture directly). I like chamomile combined with lavender as a tea for relaxation.
• Lavender- Gentle and relaxing to the nervous system, it is good for insomnia, as well as milk production & the let down reflex, combined with other herbs such as chamomile, fennel, catnip.
• Passionflower- I like this combined with other nervines in a nighttime tea, excellent for relaxation.
• California Poppy- Excellent for anxiety and insomnia.
• Lemon Balm- I like lemon balm combined with other herbs in a tea, the herb gives a general over-all good feeling. Calming effects will pass to your infant through the breast milk if you are nursing. Combines well with milky oats in tincture form.
• Motherwort- This herb is bitter, great for anxiety. I like this herb in tincture form.
• Skullcap- For the mom's with so much on their mind, new changes, over stimulation, a touch of the blues, exhaustion from lack of rest, I think this herb is one of the most valuable. It will nourish & restore your nervous system.
• Vervain- This herb will help when you are irritable and on the verge of the angry "I've had it and I just might lose it" cry. Great to combine with the skullcap and or milky oats in tincture form. Good for the emotional mood swings of PMS-safe to take over long periods of time.

Author Bio
Angie Goodloe graduated from the American College of Healthcare Sciences with her Diploma in Herbal Studies Master Herbalist and Holistic Nutrition Certificate in 2005. She also graduated from the East West College of the Healing Arts in 2003 and currently teaches holistic health courses online. To read more about Angie and her work, check out her blog: http://authenticmama.com/

*This is the opinion and/or claim of the author. It is always recommended that you consult with a primary health care provider before making significant changes to your diet or health care routine.

Garland chrysanthemum healthy addition to fresh soups and salads

Garland chrysanthemum Chrysanthemum coronarium greens are a traditional addition to chop suey and soup, according to an April 30 article by Vern Nelson in The Oregonian, "Get set for chop suey." An annual that grows from 1-4 feet tall, garland chrysanthemum has yellow flowers and, depending on the cultivar, can also have white tips.

For cooking, Nelson recommends these varieties:

• Broad leaf, which has a mild flavor
• Maiko, which has a vigorous flavor
• Round leaf, which has a milder flavor and bi-colored flowers
• Small leaf, which has serrated leaves
• Tiger ear, which has a strong flavor and broad leaves

To cook garland chrysanthemum, Nelson suggests you lightly "saute the leaves and stems or whole 4- to 6-inch seedlings with sesame seeds, garlic, ginger and soy sauce. Overcooking the leaves causes bitterness."

To also can eat the chrysanthemum raw in salads [like dandelion], add to "soups containing fresh ginger, or dunk in fritter batter and deep-fry." Nelson says that, "You'll detect flavors of carrot, celery, and juniper in round-leaved cultivars, and mesclun in most cultivars. The species and serrate-leaved varieties have a stronger, sometimes bitter finish [...]. The petals of all varieties have less flavor but look great in salads. The seeds can be sprouted and used in sandwiches or as salad."

To read the complete article, including tips for planting garland chrysanthemum, care, and harvest, click here.

© Nelson, Vern. The Oregonian, "Get set for chop suey." April 30, 2009.

Swine Flu--What does it mean for your health?

This week there has emerged a new influenza A virus in Mexico which can be spread from person to person by contact. The virus contains genetic material from four different flu viruses – North American swine influenza, North American avian influenza, human influenza, and swine influenza virus typically found in Asia and Europe swine virus, a bird virus and a human virus. (Sharing of genetic material between viruses is common). The virus seems to have originated in Mexico and has spread throughout the country quickly, as well as to the US Europe and New Zealand. All the confirmed cases seem to have contacted the virus while traveling in Mexico and then brought it back to their country of origin. The first US cases occurred on April 17, 2009, in two children who resided in adjacent counties in southern California.

Swine Influenza (swine flu) is a respiratory disease of pigs caused by type A influenza virus that regularly causes outbreaks of influenza in pigs. Like all influenza viruses, swine flu viruses change constantly. Pigs can be infected by avian influenza and human influenza viruses as well as swine influenza viruses. At this time, there are four main influenza type A virus subtypes that have been isolated in pigs: H1N1, H1N2, H3N2, and H3N1. However, most of the recently isolated influenza viruses from pigs have been H1N1 viruses. The H1N1 swine flu viruses are antigenically very different from human influenza A H1N1 viruses and, therefore, vaccines for human seasonal flu would not provide protection from H1N1 swine flu viruses.

Since this is therefore a novel virus for human immune systems, we don’t have much natural immunity, thus allowing the virus to spread quickly. This is why there is worldwide concern over the possibility of this becoming a pandemic (A pandemic (from Greek pan all + demos people) is an epidemic of infectious disease that spreads through populations across a large region; for instance a continent, or even worldwide.( http://en.wikipedia.org/wiki/Pandemic).

Click here for tips about how to give your immune system a natural boost, and more information from the CDC.

Written by Dr. Ariana Staruch, ND, a naturopathic doctor in Portland, Oregon, and ACHS faculty member.

How much water do you really need?

How much water do we really need to be healthy? The answer: It depends. The amount of water a person needs is dependent on many factors, such as where they live, how active they are, and overall health. So, the question may not be, "Am I drinking the right number of glasses?" but, "Is my body getting enough fluids?"

Water accounts for about 60% of our body weight, and every system in our body depends on it. For example, water flushes toxins out of our organs, hydrates our skin, and carries nutrients to our cells. But as we live through our day, we lose water through natural processes like breath and perspiration. What happens to our bodies when this water is not replaced?

Dehydration happens when the body does not have enough water to function correctly. Dehydration can manifest in many ways, but include sluggish body function and lack of energy. Who wants that.

To figure out how much water your body needs, here are some guidelines based on the information provided on the Mayo Clinic website:

1. Replacement approach. The average urine output for adults is about 1.5 liters a day. You lose close to an additional liter of water a day through breathing, sweating, and bowel movements. Food usually accounts for 20 percent of your total fluid intake, so if you consume 2 liters of water or other beverages a day (a little more than 8 cups) along with your normal diet, you will typically replace the lost fluids.

2. Eight 8-ounce glasses of water a day. Another approach to water intake is the "8 x 8 rule"—drink eight 8-ounce glasses of water a day (about 1.9 liters). Though the approach isn't supported by scientific evidence, many people use this basic rule as a guideline for how much water and other fluids to drink.

3. Dietary recommendations. The Institute of Medicine advises that men consume roughly 3 liters (about 13 cups) of total beverages a day and women consume 2.2 liters (about 9 cups) of total beverages a day.

For more information about nutrition, Click Here for the free download "Keep Your Kids Healthy."

Angela Stokes and Matt Monarch speak about holistic nutrition April 24

An event like this doesn't take place every day. If you have an interest in raw and living foods, finding answers to health concerns, or you're just looking for a great group of positive, green conscious people, you won't want to miss this event.

Matt Monarch and Angela Stokes, world-renowned raw food authors, educators, and lecturers will speak at the Meadow Park Building in San Luis Obispo, California, April 24, 6:30 p.m.-9 p.m. Monarch and Stokes produce an online TV show called The Raw Food World. In addition, Stokes runs Raw Reform, blogs, and speaks worldwide about the benefits of raw and living food, and Monarch has written books and blogs about the raw food lifestyle, and runs Raw Spirit.

For more information, go to Love, Life, and Laughter, the blog of ACHS holistic health alumni Stephanie Austin.

Earth Day is a celebration of health: help your body to thrive

In honor of Earth Day, a celebration of life and health, ACHS wants to support your choice to live well. Now through April 26, 2009, we are offering 20% off your entire purchase of earth friendly products made through the ACHS Apothecary Shoppe College Store.

When you purchase sustainable products, you protect the environment, but you also take a further step toward protecting your personal health. Help your body to thrive. Purchase organic, spray and synthetic-free products whenever possible.

Stock up on EcoCert organic, sustainably wildcrafted herbs and essential oils, do-it-yourself natural body care kits, health reference texts, flower essences, gardening supplies, and a wide variety of holistic health resources.

CLICK HERE for 20% off your entire purchase of earth friendly gifts.
Offer expires April 26, 2009.

Did you know...
In 1970, 20 million celebrated the first Earth Day. Founded by John Gardener, Founder of Common Cause, Earth Day started as a grassroots celebration of the planet, which continues today.

AHG Vice President Roy Upton leads TeleSeminar about FDA Good Manufacturing Practices

When the new GMPs for herbal products were finalized by the Food and Drug Administration (FDA) in June 2007, many breathed a sigh of relief: the FDA was not requiring practitioners who make their own products for their clients to adhere to the new regulations. The FDA did retain the authority, however, to do so in the future. This raises questions for herbalists, like “What would cause the FDA to come knocking" on an herbalist's door or to change their minds and require us to follow the guidelines?

There are few better people than Roy Upton to answer these questions or to discuss the ways to ensure that your clients are receiving high-quality herbal medicines.

Registration is open for the second installment in the 2009 AHG TeleSeminar Series. Roy Upton, AHG's Vice-President, will be speaking on "What Do the FDA Good Manufacturing Practices Mean for Herbalists" on May 4 at 7:00 p.m., EST.

Trained in both traditional Western and Chinese herbalism, Roy Upton is a founding and professional member of the American Herbalists Guild. His background includes extensive study with various Native American and non-Native herbalists, ethnobotany of the United States Virgin Islands, and seven years of clinical practice, followed by a three-year clinical internship with Michael Tierra and training at the Shanghai University of Traditional Chinese Medicine, Shanghai, China. He is the executive director and editor of the American Herbal Pharmacopoeia® and is also a member of the Standards Committee of the American Herbal Products Association.

In his "day job," Upton is general manager of Planetary Formulas. He writes extensively and is the author of St. John's Wort and Echinacea, as well as co-author of the Botanical Safety Handbook—a landmark text of herbal safety—and is currently active in the preparation of a new edition.

To register for the AHG TeleSeminar, call the AHG Office at (203) 272-6731 or visit: http://americanherbalistsguild.com/node/132.

Claim your certified organic, shade-loving seeds

Just in time for spring seed starting...

Save money and improve your health by growing fresh culinary herbs from seeds. Your family will love that you are saving money and creating yummy flavor-filled meals, packed full of vitamins, and nutrients. This is true preventative medicine!

Growing your own herbs is easy. Even if you have a shady patio, there are several herbs that will thrive in partial shade. Parsley, anise, and hyssop “are among the best herbs for dappled light or areas that receive only a couple of hours of direct sun daily.”*

To help you get started, CLICK HERE. Order any gardening book from the Apothecary Shoppe's select list April 16-22, and we'll send you a free pack of certified organic, shade-loving seeds for every book you buy.

Never grown herbs from seed before? CLICK HERE for an introduction to seed starting. Watch videos on seed starting presented by Erika Yigzaw, ACHS Senior Vice President and Master Gardener.

Order any select gardening book April 16-22 and receive a free pack of certified organic, shade-loving seeds.

CLICK HERE to add your seeds to your shopping cart.

* "7 Herbs that Grow in Shade," featured in the latest edition of The Herb Companion

We know to filter water. But should we be filtering our cosmetics too?

Hormone-altering chemicals in your makeup? Could be. The FDA does not require cosmetics manufacturers to test their own personal care products for safety. And yet, we buy it. We think...Chapstick can't hurt. It's just shampoo. But studies are showing that a little of something used over a long period of time can, in fact, hurt your overall health and wellness.

Ever wondered what those long, garbled words ("ingredients") on the back of your personal care products mean? They're synthetics. You probably new that. But...what do they mean? The skin is a complicated organ, one that needs clear pathways to excrete toxins. Synthetics block the skin's pathways, which, to the average eye, looks like less-than-vibrant skin.

To help you sort the good (natural!) from the bad and the ugly (synthetic), the Environmental Working Group has launched Skin Deep, a cosmetics safety database where you can search the products you use on a daily basis by product name, ingredient, or company. For example, did you know that Pantene Conditioning Spray has a hazard rating of 10 out of 10. Ingredients in this product have been linked to: developmental and reproductive toxicity, violations, allergies, and organ system toxicity, to name a few. Burt's Bees Avocado Hair Conditioner, however, only has a toxic rating of 3, which reflects its link to allergies.

Don't be fooled the word "cosmetics." We're not talking lipstick and sparkle eyeshadow here (not only). Toxic ingredients are equally included in men's and women's personal care products. For example, AXE Deodorant Body Spray for Men has a hazard rating of 5, while BOD MAN Fragrance has a rating of 8.

The decision to protect your health is a personal one. Make the most of it. Choose natural. For more information about natural products, download free tips and recipes from the Apothecary Shoppe College Store.

Living on a Budget and Eating Organic are hard to blend

We are living in an organic world, and I am an organic girl—sing along if you know the words. However, most people would read this title and think that I have more money to spend on food than the average family does. I don't. I just shop savvy. I know how hard it is to feed a family wholesome foods in today's tough economy. We have a healthy vibrant brood of five children, and they all seem to demand meals consistently day to day. Not to mention the snacking kids can do— that hits hard on any budget but especially for those who want to live organically.

Click here to read Hunt and Gather Organic Foods on a Budget, tips about eating organically without eating up your kid's college funds.

Holistic health approachs to cancer care

Cancer...We have options, but--what are they?

Though we've yet to find the cancer cure-all, more and more people are rediscovering age-old holistic health protocols to augment more traditional treatments. For example, according tot he National Cancer institute website, aromatherapy has been shown to improve quality of life and reduce stress and anxiety for cancer patients, and can easily be combined with other treatments like acupuncture and massage.

But there are several less known, yet effective methods for eliminating stress and excessive toxins from the body, both linked to cancer development.

Here is a very useful personal account with 5 tips for turning the tide of cancer with holistic health protocols.

To learn more about holistic health for personal care and consulting, CLICK HERE.

Caring for your pets with homeopathy

Caring for pets with homeopathy is a very satisfying experience. The secret is simple: Treat your animals like people.

Your pets are part of your family. They have their own character, personality, and quirks—and individualism, it just so happens, is the foundation of homeopathy.

Yet, unlike other family members, pets cannot answer your questions while you are examining them. So, you must be very observant and sensitive to your pet’s change in appearance, attitude, and demeanor.

Establish the norm. What is your pet’s normal temperature, pulse, average number of breaths per minute, and typical appearance.

Law of Similars

The Law of Similars, or “like cures like,” is the foundation of homoepathy and a universal law of nature. Remedy involves small doses of substances that would produce symptoms of illness in healthy people when given in larger doses.

Most house pets are mammals, and they have similar metabolisms to people. Yet, there will be differences in how they react to homeopathics. For that reason, when caring for your pet, use mineral remedies with herbivores when possible.

Homeopathics

To administer the remedy, it is best to mix a few drops into fresh water. Yet some pets prefer tablets. See what works best in your house.

For guidance about administering homeopathics to your pets, consult a book like Treatment of Cats with Homeopathy by Sheppard.

For more information about specific homeopathic remedies to use with your pets, visit the Bach Flower Essence website, where you can ask a practitioner for guidance: http://www.bachflower.com/Pets.htm/.

For more information about homeopathy for personal use, Click Here.

3 stress relieving meals your family will love

Stress has many harmful effects on the body. The demands of modern life have been shown to weaken our immune systems and to increase our risk of high blood pressure and heart disease. Although we may not be able to eradicate stress altogether, we can minimize negative effects by consciously maintaining a healthful lifestyle.

In addition to relaxation and exercise activities, one of the best ways to reduce stress and boost overall health is through nutrition, specifically the daily use of nutritious herbs. Adding herbs to daily meals is important, because it builds health over time. Consistently eating nutritious herbs bolsters the body’s vitality, which makes it easier to fend off health challenges.

CLICK HERE for a free ACHS download with tips for using antioxidants and herbs.

Here are three easy-to-use herbs sure to get good reviews from the whole family.

1. Sweet Basil (Ocimum basillicum)

The health benefits of eating basil include: vitamins and minerals (calcium, iron, magnesium, potassium, and vitamins B2, A, and C), healthy digestion, and the essential oil, which has a clove-like aroma, eases anxiety.

Easy-to-make meal:

• Chop fresh and add to pre-made tomato sauces;
• Add raw flowers and leaves to green, leafy salads; or
• Use a blender to combine olive oil, basil, sun dried tomatoes, and garlic—serve as a side dish with bread or on top of pasta.

2. Fennel (Foeniculum vulgare)

The health benefits of eating fennel include: vitamins and minerals (calcium, magnesium, iron, potassium, and vitamins B2, A (as beta carotene), and C), healthy digestion (including indigestion), and healthy respiration.

Easy-to-make meal:
• Add fresh fennel leaves to green, leafy salads;
• Fennel stems can be cooked with in a variety of vegetable or lentil-based soups; or
• Chop fresh into tuna and pasta salads for flavor.

3. Pumpkin Seeds

The health benefits of eating pumpkin seeds include: vitamins and minerals (calcium, magnesium, zinc, potassium, silica, and linoleic acid), healthy digestion, and healthy kidney function.

Easy-to-make meals:

• Eat the seeds raw or lightly-toasted as a mid-meal snack;
• Grind until smooth and add to granola or breakfast cereal; or
• Grind until smooth and add to a breading for fish or chicken.

To learn more about holistic nutrition, or career training to be a holistic nutrition consultant with ACHS, CLICK HERE.

Major food safety reforms would be would be gr-r-reat

ACHS Master Herbalist Christina Suarez, owner of The Good Herb Company, led a talk at ACHS Saturday, March 21, about Organic Standards. While outlining the extensive requirements for organic certification, Suarez emphasized the importance of reading food labels to evaluate the health benefits of ingredients. As part of her presentation, Suarez talked about a recent news article in which the CEO of Kellogg calls for a food safety reform program. On principle, it just sounds like a good idea. But, on a practical level, it’s essential because, as Suarez pointed out, many of the foods we have been eating for years are GMO (a genetically modified organism), which many people don’t know.

Here is an excerpt of the article “Kellogg’s CEO calls for major food safety reforms” from the Associated Press, March 18.

“Tony the Tiger's boss says a food safety overhaul would be Gr-r-reat!
The Kellogg Co.’s top official is urging U.S. legislators to revamp the food safety system. The world's biggest cereal maker—its brands include Frosted Flakes—lost $70 million in the recent salmonella outbreak, after recalling seven million cases of peanut butter crackers and cookies.

CEO David Mackay will tell Congress on Thursday [March 19] the company wants food safety placed under a new leader in the Health and Human Services department. He also calls for new requirements that all food companies have written safety plans, annual federal inspections of facilities that make high-risk foods and other reforms.

Mackay’s strong endorsement of major changes could boost President Barack Obama's efforts to overhaul the system. Last week, Obama launched a special review of food safety programs, which are split among several departments and agencies and rely in some cases on decades-old laws. Critics say more funding is needed for inspections and basic research.

"The recent outbreak illustrated that the U.S. food safety system must be strengthened," Mackay said.

"We believe the key is to focus on prevention, so that potential sources of contamination are identified and properly addressed before they become actual food safety problems."

In addition to health prevention and safety, there are several reasons to avoid GMO-grown foods, however used to eating them we are. Here are a few:

1. Sustainability agriculture supports local food growing (like your favorite farmer’s market)
2. Environmental preservation
3. Taste. Non-GMO foods have it!

Click here to read more about Christina Suarez and The Good Herb Company.

To learn more about David Mackay’s presentation to Congress March 19, click here.

What do you know about GMO? Tell us below. Label-reading tips? We want to know those too.

March is National Nutrition Month

According to the American Heart Association, making wise dietary choices keeps your heart healthy. This month, make a commitment to learn more about cardiovascular health. It may sound difficult, but it's not. Heart health is not about one big, overwhelming choice. It's about the small choices you make throughout your day.

Here are a few simple choices from the AHA website to help get you moving towards a happier, healthier you...

1. Use up at least as many calories as you take in.

Start by knowing how many calories you should be eating and drinking to maintain your weight. Don’t eat more calories than you know you can burn up every day. Increase the amount and intensity of your physical activity to match the number of calories you take in. Aim for at least 30 minutes of moderate physical activity on most days of the week or—best of all—at least 30 minutes every day.

2. Eat a variety of nutritious foods from all the food groups.

Nutrient-rich foods have vitamins, minerals, fiber and other nutrients but are lower in calories. To get the nutrients you need, choose foods like vegetables, fruits, whole-grain products and fat-free or low-fat dairy products most often.

3. Eat less of the nutrient-poor foods.

The right number of calories to eat each day is based on your age and physical activity level and whether you're trying to gain, lose or maintain your weight. As you make daily food choices, base your eating pattern on these recommendations:

• Choose lean meats and poultry without skin and prepare them without added saturated and trans fat.
• Select fat-free, 1 percent fat, and low-fat dairy products.
• Cut back on foods containing partially hydrogenated vegetable oils to reduce trans fat in your diet.
• Cut back on foods high in dietary cholesterol. Aim to eat less than 300 milligrams of cholesterol each day.
• Cut back on beverages and foods with added sugars.
• Choose and prepare foods with little or no salt. Aim to eat less than 2,300 milligrams of sodium per day.
• If you drink alcohol, drink in moderation. That means one drink per day if you’re a man.
• Keep an eye on portion size.

If you have heart-healthy tips or recipes of your own, we'd love it if you'd share. The more we know about making healthy choices, the better. Thanks!

For more information, visit the American Heart Association website at: http://www.americanheart.org

JJ Virgin & Associates is Hiring World Class Health Coaches

Calling all ACHS grads...trained health coaches needed by JJ Virgin and Associates.

JJ Virgin, is a 25 year veteran of the health and fitness industry, and has worked in nearly every aspect of the business, including numerous network television appearances as a nutritionist, fitness expert and health show host, including and E! Modern Girl’s Guide to Life, NBC’s ivillage Live and Extreme Makeover, where she was part of The Extreme Team on the show’s season finale. She was also a Nutritionist on The Dr. Phil Show for two seasons, assisting the contestants of the Dr. Phil Ultimate Weight Loss Challenge with their nutrition challenges. She recently filmed two pilots for ABC for the international hit show, You Are What You Eat.

Today, JJ Virgin integrates her educational background of nutrition, exercise physiology, psychology, functional medicine and laboratory evaluation into her work as a nutritionist and fitness expert, writer, professional speaker, and television and radio personality.

The Job...

JJ Virgin and Associates is looking to add part-time health coaches to our growing business. Work in tandem with National Association of Nutrition Professionals (NANP) President and health expert JJ Virgin and our Director of Health Coaching, Miriam Zacharias, utilizing a holistic point of view to provide health coaching, counseling, and consultation to our clients on a variety of health conditions. Our ideal candidates will be highly organized, demonstrate superior and proactive communication skills, and convey professionalism in working with our high-caliber clients.

Our Health Coaches must be very comfortable in a virtual coaching environment, and be well-versed in telephone and computer communication protocols. We expect all Health Coaches to maintain professional membership in the National Association of Nutrition Professionals (NANP) and to pass the board certification in holistic nutrition exam within 6 months of hiring.

Minimum Skills and qualifications include a Bachelor's degree in health education, health science, food nutrition, dietetics, fitness or related field and at last 1 year experience + Masters in a Health related discipline OR equivalent experience working with clients or patients in a health setting as a RN, nutritionist or fitness professional. You may be located anywhere within the U.S., and be able to work independently with limited direction or supervision.

For more information on this opportunity, please send along your resume and cover letter to Miriam Zacharias at mirzacharias@jjvirgin.com.

Check out JJ Virgin's new website, www.healthprovt.com, an online virtual training site for health care professionals.

Three Tips for Optimism: Positioning Health Products Amid Recession

With the economy hurtling downward, it's not a question of if the economy will affect your business - but to what extent. However, if you're selling health products, you've got some reasons to be optimistic. In fact, the health product market has a history of staying strong despite dips in the economy. And the reasons behind this staying power bodes well for health products today.

A recent survey conducted by Nutrition Business Journal and Avero Research found that 98% of American households spend at least a portion of their budgets on healthy foods. And better yet, on average consumers reported spending 51% of their household food budget on healthy foods.

Now admittedly, this survey was conducted in May 2008, before the real financial travails started, but when you look deeper into consumer thinking, you'll find three significant reasons to feel more positive about your health business' prospects over the next few months.

Furthermore, these 3 reasons provide great ways to position your products for the altered consumer mindset:

1. People see health as a wise investment: This election showed more than ever that people are hurting financially as a direct result of health problems. And as the Avero poll above demonstrates, people are using health, specifically preventative health, as a criteria for where to put their dollars.

Even more telling, people see better health as an investment in their careers. As Cara Morrison reported in her extensive report for Packaged Facts, Sport Nutritionals for Active Lifestyles in the U.S., sports nutrition products are not only used by people for sports performance improvement but increasingly for better performance outside of the gym. The benefits of increased energy, higher acuity and even better physical appearance resonate with consumers seeking to perform better at work.

And on the corporate side, corporations are rewarding employees for good health and investing in personal trainers and gyms to help them achieve it - because they know how much this pays off.

Positioning Tip: Position your product [or services] as a smart investment, an investment that will never be at the mercy of global economic fluctuations, investment scandals or government interventions. Place value on your product by comparing it to the costs of more costly interventions - prescriptions, medical bills or time lost from work.

2. People latch onto health as something they can control: In 2001, the Hartman Group, a Seattle-based market research organization that focuses on the natural health consumer, found to their surprise that sales of organic foods was not declining, despite the economic problems.

When they started to look into why organics had staying power, they found out that consumers did not perceive them as luxury items, but as essentials. But even more interesting, consumers reported again and again that purchasing healthy food was a way of maintaining some feeling of control in their lives when everything else seemed so out of control.

Positioning Tip: Position your product [or services] as something that gives your prospects' control over their lives. When they choose to take care of their health, they are making themselves invulnerable to whatever comes along. With good energy, strength, alertness and stamina, they can take on the changes up ahead and find a way to tackle problems. They are not held hostage by the fears of medical bills, or debilitating chronic disease. And within the health care world, they can advocate for themselves better with better information and be smarter consumers as a result.

3. Health care items can be smart and satisfying indulgences: With a tightening budget, consumers are putting off old rewards like big vacations, a new car or the latest electronics. But consumers are still looking for ways to feel good and treat themselves - even more than ever. As green marketing expert, Darrin Duber-Smith explained, with troubling financial times, people tend to nest more, taking care of themselves and their immediate retreat - their homes. Many health care products - from natural personal care items to tasty but healthy desserts - strike a chord with consumers looking for a guilt-free way to reward themselves and put a soothing balm on their stress-filled days.

Positioning Tip: Emphasize the nourishing, sensual nature of your products [or services]. If you sell a lotion, don't just talk about how good their skin will look, but talk about the scent, the feeling of putting it on, the experience of using it. If you have a wonderfully-flavored whey protein, suggest using it in a delicious smoothie treat when you get home from work. Promote a new cookbook as a replacement for those restaurant meals consumers have been cutting out of their spending habits.

© 2009 Ezine Articles: http://ezinearticles.com/?The-Health-Product-Market-During-a-Recession---Three-Tips-For-Optimism-and-Product-Positioning&id=1699080

Health Freedom Updates for March

Many states have started their legislative sessions and are going strong. Make sure you check your state update to see if there is anything new.

I have also set up a health freedom website so you can see what is new. This website address is: www.fyhf.synthasite.com.

I also have the yahoo group set up so that you will receive important alerts as they are released. Just send a blank email to: FYHF-subscribe@yahoogroups.com.

We all have friends, relatives, customers, etc. in other states. This is a good way to pass along information to people you know in other states.

Please remember that each state has different laws and regulations regarding what you can and cannot do when it comes to complementary and alternative health care.

There are currently six states that have health freedom laws. These are: Minnesota, California, Rhode Island, Louisiana, Oklahoma and Idaho. If you live in one of these states, you need to know the laws regarding health freedom, what you can and cannot do, and what disclosures you may need to provide to your clients.

There are 15 states and the District of Columbia that license or regulate naturopathic physicians. If your state is one that regulates naturopathic physicians, you need to know what that law says in regards to what you can and cannot do. These states are: Alaska, Arizona, California, Connecticut, Florida, Hawaii, Idaho, Kansas, Maine, Montana, New Hampshire, Oregon, Utah, Vermont, Washington and the District of Columbia. Minnesota just passed a registration bill for naturopathic physicians that should take effect July 1, 2009.

For questions about health freedom in your state, contact Kim Sharples at kimberlysharples@msn.com or call (719) 390-1979. Kim Sharples, HHP, was the 2008 ACHS Famous Alumni of the Year.

For state-by-state information, CLICK HERE.

ALASKA
Alaska has introduced a Naturopathic Physician bill, SB70: http://www.aksenate.org/index.php?bill=SB70

For more information, contact Boyd Landry at boydlandry@naturalhealth.org.

CALIFORNIA
Prop 65 is proposed regulation that wants to classify all beneficial nutrients with above-RDA potencies as cancer-causing agents under unless proven otherwise.
For more information, please go to this website: http://www.thenhf.com/press_releases/pr_12_may_2008.html

There is also California Health Freedom Coalition: www.californiahealthfreedom.com and
California Citizens for Health Freedom: www.citizenshealth.org or email: frank@citizenshealth.org.

HAWAII
House bill 1196 has been introduced. This bill has amendments to the Naturopathic Physician Act. For more information, contact Boyd Landry at boydlandry@naturalhealth.org.

IDAHO
Idaho has a bill, S1014 that will repeal the Naturopathic Physician Licensing Act. This has passed the Senate and is now in the House. For more information about Idaho, contact Boyd at: boydlandry@naturalhealth.org or info@naturalhealthidaho.org. You can also visit the website for Idaho CNH at: www.naturalhealthidaho.org.

ILLINOIS
HR0095 creates a task force on the licensure of Naturopathic Physicians: http://www.ilga.gov/legislation/billstatus.asp?DocNum=0095&GAID=10&GA=96&DocTypeID=HR&LegID=44565&SessionID=76

For more information, contact Boyd Landry at boydlandry@naturalhealth.org

IOWA
From Iowa Health Freedom Coalition: Our work for 2009 has already begun. Our website improvements include a PayPal button that will make donating or renewing membership a breeze. Check it out at: http://www.iowahealthfreedom.org/join.html.

We now have a Speakers Bureau where groups can request a speaker on many topics relating to health freedom, access to holistic wellness, and current laws or legislation relating to holistic, integrative wellness. Please visit the site and line up a speaker for your event.

IHFC will have a booth at the Iowa Holistic Expo, March 14th and 15th at the Polk County Convention Center. This was a wonderful event last year and this year promises to be as well. Please plan to attend! More information can be found at: http://www.edgelife.net/expos/iowa/index.htm

As we shape our activities for the year, we want to hear from you: your concerns, your experiences, and your questions. The more we know about what is going on throughout Iowa, the better we can serve you. Please be our eyes and ears! And we will be a more effective representative for you at the Capitol. We are also expanding our organization and are looking for people to fill leadership roles or just help out; let us know if you’d like to join us and what you are interested or willing to do. Our email: info@iowahealthfreedom.org.

We have introduced the Iowa Access to Wellness bill once again in the Iowa Legislature. It has not been assigned a bill number yet, but look for an update soon! Or check the website in the next week or so: http://www.iowahealthfreedom.org.

MARYLAND
Alternative Health care bill HB 1380 has been introduced. Here is the link to view the bill : http://mlis.state.md.us/2009rs/bills/hb/hb1380f.pdf.

You may find contact info and email of the HGO committee and Senate EHEA committee members. It will be very useful to send an e-mail to these members in support of the bill. Ask your friends to do the same.

Senators by name: http://www.msa.md.gov/msa/mdmanual/05sen/html/senal.html
You may want to track the bill for next few weeks for hearing dates.

HGO committee members
http://www.msa.md.gov/msa/mdmanual/06hse/html/com/05heal.html
Delegates by name: http://www.msa.md.gov/msa/mdmanual/06hse/html/hseal.html
Members of the Senate EHEA committee
http://www.msa.md.gov/msa/mdmanual/05sen/html/com/02eco.html

MISSOURI
The Coalition for Natural Health was able to stop attempts made to attach amendments to bills moving through legislature last year. House Bill 750 has been introduced and relates to the practice of naturopathic medicine: http://www.house.mo.gov/billtracking/bills091/biltxt/intro/HB0750I.htm.

For more information, contact Boyd Landry at boydlandry@naturalhealth.org.

NEVADA
SB 69 creates the Board of Complementary Integrative Medical Examiners: http://www.leg.state.nv.us/75th2009/Bills/SB/SB69.pdf.

For more information contact Boyd Landry: boydlandry@naturalhealth.org.

NEW MEXICO

A Health Freedom bill, HB 664, has been introduced in New Mexico: http://www.nmlegis.gov/lcs/_session.aspx?chamber=H&legtype=B&legno=%20664&year=09

And also the Acupuncture and Oriental Medicine bill, HB 492: http://www.nmlegis.gov/lcs/_session.aspx?chamber=H&legtype=B&legno=%20492&year=09

For more information contact Boyd Landry: boydlandry@naturalhealth.org or the NMCAAMP website at www.nmcaamp.org.

NORTH CAROLINA
From North Carolina Citizens for Healthcare Freedom: Citizens For Healthcare Freedom (CHF) has been working to protect your rights to natural and complementary healthcare in North Carolina since 1995. This year, CHF will be working with North Carolina legislators to pass the Consumer Health Freedom Act.

What is the Consumer Health Freedom Act? An amendment to the NC medical licensing law to protect the right to choose nutritional supplements and access alternative, holistic, complementary, or natural health providers or practitioners. The legislation would protect the right of health care providers to offer their services legally and safely, without fear of being prosecuted for "practicing medicine without a license" in NC.

For more information on this proposed legislation and CHF, visit: www.ncchf.org.

Support us! It's imperative we raise funds immediately to cover the costs and expenses needed to pass The Consumer Health Freedom Act in the 2009-2010 Legislative Session. CHF is a 501(c)3 non-profit organization supported solely by membership dues and donations. All donations are 100% tax deductible. Please support our vision of a health freedom state and a sustainable community by becoming a CHF member or by making a donation. To join or contribute with a credit card, visit our website: www.ncchf.org.

OHIO
There are 2 health freedom organizations in OHIO: The Ohio Health Freedom Coalition (www.ohiohealthfreedom.org) and the Ohio Sunshine Health Freedom Coalition.

1. The Ohio Health Freedom Coalition was originally formed in 2004; OHFC is a nonprofit organization that advocates for changing Ohio law to allow for greater access to complementary and alternative health care services. OHFC’s members believe that complementary and alternative health care options should be available to members of the public, that citizens should have the freedom to select the practitioner who delivers them and that the state should not prohibit access to natural health services.

Just in time for the New Year the Ohio Institute of Energetic Studies & Bodywork is hosting a FREE Holistic Health Expo in Cleveland, Ohio and Columbus, Ohio. Come out and meet our Executive Director, Sara Donlon. For more information or questions regarding the Ohio Health Freedom Coalition please call: (614) 888-7351.

2. Ohio Sunshine Health Freedom Coalition (www.ohiosunshinehealthfreedom.info). To learn more, please contact Linda Murray (hertouch@juno.com).

OKLAHOMA
Health Freedom Action Network: contact information: information@oklahomahealthfreedom.org or their website: http://www.oklahomahealthfreedom.org.

OREGON
Oregon Health Freedom Website: www.oregonhealthfreedom.org or
email: john@oregonhealthfreedom.org.

VIRGINIA
Virginia Chapter of Certified Natural Health Professionals: HB1744 Natural Health Care Providers bill (Health Freedom Bill) has been tabled by the Health, Welfare and Institutions committee. What exactly does this mean for us? Over the last few weeks, I have been talking with Delegate Pogge and others to decide what action we can take with a tabled bill. We have decided that for the present time we should not do anything with it, not because we don't want it passed, but the likelihood of passing it this year is slim. We just don't have enough support.

So, here is what we need to do in preparation for next year:
-Form local constituent groups for each of the delegates and senators to educate them about the need for a Health Freedom Bill.
-Arrange for your group to meet face to face with your delegate and senator to let them know your concerns to pass a Health Freedom Bill in the 2010 legislative session and build a relationship with them over this next year. It's an election year for delegates so helping them with their campaign could put you in a position of favor. If they know you personally they are more willing to help you out.
-Arrange a meeting with local supervisors/city council, mayor etc to educate them of the need for a Health Freedom Bill and ask them to contact the delegates and senator that serve their district.
Your local officials know these delegates and senators and have influence.
-Talk with other groups or individuals that may have an interest in our cause; Home school groups, holistic minded groups, your clients.

I am willing to help educate and train the leaders of the constituent groups so they in turn can educate and motivate their groups. I am also willing to go with you when you speak with your representatives. Our message to our officials must unify, so teamwork is a must. If
we are going to be successful we will need many leaders to reach each of the 100 delegates and 40 senators. If you are interested in being a team leader please contact me, let's move forward together.

Sharon E. Hrichak for
Virginians for Health Freedom, a project of the Virginia Chapter of Certified Natural Health Professionals
P.O. Box 316, Chesterfield, VA 23832-0005

WASHINGTON STATE
There are several bills in Washington:

HB 1638 refers to Colon Hydrotherapy: http://apps.leg.wa.gov/billinfo/summary.aspx?bill=1638&year=2009

HB 2007 pertains to Naturopathic Doctors:
http://apps.leg.wa.gov/billinfo/summary.aspx?bill=2004&year=2009

For information on these bills, contact Boyd Landry boydlandry@naturalhealth.org.

Health Freedom: The bill was heard on the Senate floor on Friday, January 30. It has been assigned a number: Senate Bill 5755 2009-10. The best way to easily stay updated is to use the following website address: www.leg.wa.gov/legislature and use the "Bill Search" tab near the top of the page (enter 5755).

According to the website: The "short title" of our bill is "Concerning alternative health care practitioners" In reading SB5755 as it is posted on the website, Section 1 says: "This act may be known and cited as the health care choice act."; The direct-access URL is: http://apps.leg.wa.gov/billinfo/summary.aspx?bill=5755&year=2009.

After the bill was heard, it was referred to the Senate Health & Long Term Care Committee. The next step for our bill is that it will have to be scheduled for a hearing before the H&LTC Committee. Senator Karen Kaiser is the chair of this committee. Our discussions with her have not been promising; she does not intend to hear the bill. That would kill it for this session. We need to convince her to hear the bill. What people can do-call/write their senators and members of the Senate Health Committee. Contact Kaiser requesting that she hear the bill.

For more information, go to the Washington Health Freedom website: http://healthfreedomwa.org/ or email: healthfreedom.wa@gmail.com or call (360) 357-6263.